Privacy Policy

Effective Date: 01.04.2019

Last Updated:01.04.2025

This Privacy Policy explains how LuAlKi Ltd (“LuAlKi”, “we”, “us”, or “our”) collects, uses, and protects the personal information of visitors and customers (“you”, “your”) when you use our website, www.LuAlKi.com (the “Website”).

We are committed to protecting your privacy in accordance with applicable data protection laws in the United Kingdom.

1. Who We Are

LuAlKi Ltd is a company registered in England and Wales under company number 10992298.

We are the data controller for the purposes of this Privacy Policy.

If you have any questions or concerns about this policy, please contact us at:

Email: CustomerServices@LuAlKi.com

2. Information We Collect

We may collect and process the following categories of personal data:

a)

Information You Provide Directly

Name
Billing and delivery address
Email address
Phone number
Payment information (processed securely by third-party providers)
Account login details (if you register)
Order and return details
Communication preferences and enquiries

b)

Information Collected Automatically

IP address
Browser type and version
Device type and operating system
Pages visited and time spent on the site
Referral source (e.g., search engine or social media)

c)

Cookies and Similar Technologies

We use cookies to personalise your experience and analyse website traffic. For full details, please refer to our [Cookie Policy].

3. How We Use Your Information

We use your personal information for the following purposes:

To process and fulfil your orders
To provide customer support and respond to enquiries
To manage your account and preferences
To send order confirmations and delivery updates
To send marketing emails (if you have opted in)
To improve our Website and user experience
To detect and prevent fraud or misuse of our services
To comply with legal obligations

4. Legal Bases for Processing

We rely on the following legal grounds to process your personal data:

Contract: To process purchases and deliver products or services.
Consent: For marketing communications and optional cookies.
Legal Obligation: For tax, accounting, and other regulatory requirements.
Legitimate Interests: To improve our website, prevent fraud, and grow our business (where these interests are not overridden by your rights).

5. Sharing Your Information

We do not sell your personal data. We may share your information with:

Payment processors (e.g., Stripe, PayPal)
Delivery and logistics partners (e.g., Royal Mail, DPD)
IT and hosting providers
Marketing platforms (only with your consent)
Legal and regulatory authorities when required by law

All third-party service providers are required to handle your data securely and only for specified purposes.

6. International Data Transfers

If we transfer your data outside the UK (e.g., to a hosting provider), we ensure it is protected by appropriate safeguards, such as:

Adequacy decisions by the UK government
Standard Contractual Clauses (SCCs)
Binding corporate rules or similar legal mechanisms

7. How Long We Keep Your Data

We retain your personal data only for as long as necessary for the purposes set out in this policy. Retention periods may vary depending on the nature of the data and applicable legal requirements. For example:

Order and transaction data: kept for 6 years (for tax and accounting)
Marketing data: kept until you withdraw consent
Account data: kept as long as your account remains active

8. Your Rights

Under UK GDPR, you have the following rights:

Right to Access – Request a copy of your personal data
Right to Rectification – Request correction of inaccurate data
Right to Erasure – Request deletion of your data (“right to be forgotten”)
Right to Restrict Processing
Right to Data Portability
Right to Object – To marketing or processing based on legitimate interests
Right to Withdraw Consent – At any time, for consent-based processing
Right to Lodge a Complaint – With the UK Information Commissioner’s Office (ICO): www.ico.org.uk

To exercise any of these rights, contact us at CustomerServices@LuAlKi.com.

9. Security Measures

We implement appropriate technical and organisational measures to safeguard your personal information. These include encryption, secure servers, firewalls, and regular security audits.

However, no method of transmission over the internet is 100% secure. You are responsible for maintaining the confidentiality of your password and login details.

10. Marketing Preferences

You can opt in or out of receiving marketing communications at any time:

By clicking the “unsubscribe” link in any marketing email
By adjusting your preferences in your account
By emailing us at CustomerServices@LuAlKi.com

We will never send marketing messages without your explicit consent.

11. Third-Party Links

Our Website may contain links to external sites. We are not responsible for the privacy practices or content of such sites. We encourage you to review their privacy policies.

12. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal obligations. Any updates will be posted on this page with a revised “Last Updated” date.

13. Contact Us

If you have any questions, concerns, or requests regarding your personal data, please contact:

LuAlKi Ltd

Email: CustomerServices@LuAlKi.com